Syngenta donates $4,000 to feeding America by promoting potatoes
Jan. 4, 2010
Syngenta announced a donation of $4,000 to Feeding America, the nation’s largest organization dedicated to fighting domestic hunger through a network of 205 food banks. The donation signifies the end of the campaign which ran between October 7 and November 20 and allowed consumers to add to the Syngenta donation by viewing the Syngenta Healthy Potato Commercial. Syngenta donated approximately $2.25 per view; the video received 1,762 views prior to the campaign ending.
"Syngenta is so pleased to be able to help spread the word about the health value of potatoes and simultaneously contribute to Feeding America during this holiday season,” said Mary DeMers, horticulture communication manager at Syngenta Crop Protection. “We hope many families have a happier holiday thanks to the potatoes purchased from our donation.”
In an effort to educate consumers on the healthy benefits of eating potatoes, Syngenta, the National Potato Council and the United States Potato Board created the 30-second commercial. The video, which remains posted on YouTube®, highlights that the potato has many health benefits, including being fat free, rich in vitamins and having approximately 100 calories per serving.
"We’re always pleased when public organizations can find synergy in what they’re doing and giving back to those in need,” said Karen Hanner, vice president of cause marketing at Feeding America. “This holiday donation by Syngenta will help put potatoes on many people’s plates this holiday season.”
Syngenta is one of the worlds leading companies with more than 24,000 employees in over 90 countries dedicated to our purpose: Bringing plant potential to life. Through world-class science, global reach and commitment to our customers we help to increase crop productivity, protect the environment and improve health and quality of life. For more information about us please go to www.syngenta.com.
About Feeding America
Feeding America provides low-income individuals and families with the fuel to survive and even thrive. As the nation’s leading domestic hunger-relief charity, our network members supply food to more than 25 million Americans each year, including 9 million children and 3 million seniors. Serving the entire United States, more than 200 member food banks support 63,000 agencies that address hunger in all of its forms. For more information on how you can fight hunger in your community and across the country, visit www.feedingamerica.org.
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