Sep. 30, 2013
* To command market tendency; to avoid market risk; to achieve stable growth
* To be positioned to commodity agro product; to apply combined marketing mode
* To extend to downstream chain; to provide customers with professional service and support.
* To be integrity-based toward win-win development
"Ningbo Generic Chemical Co., Ltd is an international trading company specializing in distribution of pesticide series. Since its founding in 2007, Generic Chemical has been exploring new marketing modes as driven by market and customer. As a result the company’s business has increased stably year by year, which arrived at an export volume of US$ 170 million in 2012 and listed in China’s Top 10 Pesticide Exporters”, said by Hu Yong, the general manager of Generic Chemical to Agropages in an interview.
Create value for customers with professionalism and integrity
Generic Chemical is a rather new company founded in 2007, which however maintains a good team consisting of “seniors” with 20-year international trade experience. Backed up by rich marketing experience, quality product and professional service, Generic Chemical has established reliable sales channels in countries of South America, Southeast Asia, Middle East and Africa. The product range has grown from the past single product into the series product export covering herbicide, insecticide and fungicide combinations; service to customers includes full-range product solutions, which help to reduce cost of customers and enables a closer partnership with customers.
The current product range of Generic Chemical includes herbicides - glyphosate , paraquat, 2,4-D, dicamba, amide, triazine; insecticides - imidacloprid, chlorpyrifos, avermectin, rogor; fungicides - carbendazim, triziman, chlorothalonil, metalaxyl and azoxystrobin. These varieties are produced in China with mass production of thousands or even 10 thousands of tons, which are exported the world market by Generic Chemical via its broad and reliable sales channels; meanwhile each year Generic Chemical will introduce a certain number of new product into the market to enrich its product portfolio.
Generic Chemical fully utilizes its marketing experience and financial advantage to cooperate with vendors, where key products are purchased and kept on stocks for stable and timely supply to customers; this helps vendors alleviate their pressure during slow seasons, and enables a close partnership with vendor to the benefit of maintaining a stable market to the best interest of both vendors and customers.
Through its professionalism and integrity, Generic Chemical has managed to minimize its market risk and create value for customers and vendors, which also helps to establish a good market reputation for itself.
Extend to overseas supply chain via independent registrations
Overseas market demand for Chinese pesticides is rigid. Compared with product of transnational companies, Chinese agro product has an obvious advantage of good price performance ratio, therefore more and more foreign distributors and farmers have the preference to Chinese agro products. To this end, Generic Chemical has endeavored to extend its supply chain to overseas market by setting up over 10 overseas branches in Southeast Asia and South America, where product is registered and marketed accompanied with high-efficient service.
Apart from export of product technical, over recent years Generic Chemical has encouraged customers to purchase directly small-package formulations made in China -finished product. According to market demand, tailored small-package product is exported. Taking an example of paraquat AS, it was registered in Brazil in 2007, followed by start of sales in 2008. Sales has grown year by year stably, having reached 1,500KL in Brazil last year. Up to date, the sales of the product has doubled, exceeding 3,000KL.
Positively grow own brand
In face of the more intense competition, Generic Chemical wishes to intensify cooperation with suppliers upstream with its advantages of sales channel and financial strength via equity shares or contracted production toward a closer strategic partnership, which will ensure itself to maintain a stable production base and source of supply. With such an effective backup, Generic Chemical will be in a strong position to explore more international market and eventually establish its own independent brand.
Generic Chemical is expecting to achieve a 10% sales increase in 2103; and is looking at possibilities of opening up new market in countries of Australia, North America, Southeast Asia and Africa, by virtue of its experiences in South America and Brazil.
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